Everyone likes to have their say in the matter du jour on social media and Tivo knows this.To promote their Fall 2015 lineup the original tv-anytime provider launched an interactive Twitter campaign that engaged viewers in a head-to-head fantasy football competition, subbing tv shows in for QBs.

As with all design initiatives, the challenges were the same as the fun parts. Effective visual communication required concise graphics and a simple color story.

Icon designs needed to translate complex story lines as they moved around a legible bracket, and all on a less than generous pixel canvas.