As part of Austin’s annual South by Southwest music and film festival, The SXSW Interactive Conference is a 5 day event consisting of panels, workshops, and parties all centered around emerging technology. Functionality and visual accessibility were the key focus of pieces produced as an Editorial Design Intern for the SXSW Interactive Conference of 2012. Individually created pieces as well as those built of existing brand elements and established frameworks were composed to support and match the tone of the Interactive portion of SXSW, and the festival as a whole.